YOU WON’T KNOW WHAT COUNTRY YOU’RE FROM ANYMORE

Rooting for different countries gets the fans all mixed up.

Client Capability Sector Date
Jogos Santa Casa - Placard
Advertising Betting 2024

Business Objective: To reinforce Placard's brand awareness in the increasingly competitive sports betting environment during Euro 2024.

Creative Strategy: Betting on national team games can make us a bit confused about our cultural references.

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