Business Objective: Help Auchan change its price perception with “Cabaz da Poupança” – a bag of food items with a fixed monthly price.
Creative Strategy: Use the superior brand recognition of Auchan’s portuguese main competitors in our favor.
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Bar Ogilvy
Avenida 24 de Julho 62 - 7
1200-869 Lisboa
Bar Ogilvy
Avenida 24 de Julho 62 - 7
1200-869 Lisboa
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Bar Ogilvy
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All rights reserved.
Bar Ogilvy
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Privacy Policy