THE OTHER HALF OF THE STORY

A campaign that tells both sides of the story: the Christmas product and the people who made it with love at Auchan.

Client Capability Sector Date
Auchan
Activation, PR, Digital Retail 2024

Business Objective: Celebrate Christmas while boosting in-store traffic and sales.

Creative Strategy: To showcase the real people who work at Auchan and the care they put into every detail to make everyone's Christmas perfect.

← Hah? At Auchan
→ Looking for happiness
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