Business Objective: To create MEO’s campaign supporting Portugal for Euro 2024, as official sponsor of the national football team.
Creative Strategy: To increase the country’s low birth rate by offering the Portuguese a “life hack” they can use to stay at home enjoying the national team in the tournament.
More Work
Embrace the WorldTAP Air Portugal
240 years of the National LotteryJogos Santa Casa
Hah? At AuchanAuchan
Football FeverPlacard
Powered by AIAmnistia Internacional Portugal
Name ChangerPenguin RandomHouse
Peace Talk Table For TwoAmnistia Internacional Portugal
Breaking SirensAmnesty International
One out of three winsSanta Casa da Misericórdia
A Break from ChristmasTAP Air Portugal
There is more to the gameJogos Santa Casa
Prices that do not last foreverTAP Air Portugal
BagsAuchan
FlirtMillennium
BAMGESBA
The Unknown PicturesAlzheimer’s Association Portugal
Lucky fellowJogos Santa Casa
#HomeWorkIKEAIKEA
The MillenniumsMillennium bcp
Marketeers & ShoeshinersBar Ogilvy
The AuctionBar Ogilvy
Safety VideoTAP Air Portugal
Plano CasaIberdrola
Slow Season PushTAP Air Portugal
DescobertasCUF
App MyCUFCUF
SpecialistsCUF
Branding nowonowo
Sagres Euro 2016Sagres
Sushi FestSushi Fest
Gorila VintageGorila
Santal Fruit PowerSantal
Bar Ogilvy
Avenida 24 de Julho 62 - 7
1200-869 Lisboa
Bar Ogilvy
Avenida 24 de Julho 62 - 7
1200-869 Lisboa