Business Objective: Improve the brand’s association with innovation and increase the usage of the Millennium App.
Creative Strategy: Leverage the fact that Millennium and Millennial are almost perfect homophones and make them "digital lifestyle endorsers" of the bank.
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Bar Ogilvy
Avenida 24 de Julho 62 - 7
1200-869 Lisboa
Bar Ogilvy
Avenida 24 de Julho 62 - 7
1200-869 Lisboa
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Bar Ogilvy
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All rights reserved.
Bar Ogilvy
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Privacy Policy